Last edited by Bak
Monday, July 27, 2020 | History

3 edition of Marketing Mind Prints found in the catalog.

Marketing Mind Prints

by Philip J. Kitchen

  • 310 Want to read
  • 34 Currently reading

Published by Palgrave Macmillan .
Written in English

    Subjects:
  • Sales & marketing,
  • Marketing,
  • Export marketing,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Relationship marketing,
  • Marketing - General,
  • Marketing - Research,
  • Business & Economics / Marketing / Research,
  • Interactive marketing,
  • Management

  • The Physical Object
    FormatHardcover
    Number of Pages168
    ID Numbers
    Open LibraryOL8399039M
    ISBN 101403906823
    ISBN 109781403906823

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Marketing Mind Prints by Philip J. Kitchen Download PDF EPUB FB2

By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing.

In so doing the authors make clear that marketing to the mind is a diagnostic technique, a way to quickly and inexpensively analyze consumer resistance.

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